the logo for american horticulture presents cultivate 24

Cultivate offers multiple opportunities for additional in-depth, hands-on learning & networking with industry colleagues

Join us for industry gatherings to make or renew business connections and get the most out of your Cultivate experience. 

Morning Jolt! Keynote Presentation 

AmericanHort State of the Industry Address 

Learn where our industry stands today and what the future holds. Our experts will provide insights on how to plan and navigate the changing market climate driven by rising costs, while also managing business challenges like labor and product availability. The latest thoughts on the political climate and regulatory policy and opportunities will also be shared.

Ken Fisher, President & CEO, AmericanHort

Craig Regelbrugge, Executive Vice President Advocacy, Research & Industry Relations

Charlie Hall, PhD, Chief Economist, AmericanHort

Hear from the industry’s most experienced leadership team


State of the Association - Ken Fisher, AmericanHort President & CEO

Inside Washington Perspective – Matt Mika, AmericanHort Vice President Advocacy & Government Affairs

Economic Update - Dr. Charlie Hall, AmericanHort Chief Economist

Women In Hort Logo

Women In Horticulture

Monday July 15 12 PM – 1:30 PM ET

A powerful, inspiring networking experience

This is a ticketed event, $65/person, which includes lunch. You may register when you register for Cultivate. The deadline to register is Monday July 8.

Positive Intelligence: Unlocking the Power of a Positive Mindset

Through personal lessons learned completing a daily challenge to alter her thinking, Women in Horticulture speaker, Genieva McNeale, will discuss the natural tendency for people to have negative self-talk and how the judgmental undercurrents within often undermine peace of mind and success. We will explore the concept of core beliefs, or “saboteurs” and gain an understanding of their origin and impact. We will journey through a diverse array of saboteur thoughts, such as the limiting belief that “I’m not qualified for this, and attempting is futile” or the notion that happiness and success hinge solely on achieving specific goals or financial milestones. Our discussion won’t stop here. Geneiva will equip us with practical techniques to combat these thoughts, replacing them with perspectives that are objective, empathetic and self-affirming. Discover how to identify, label, and distance yourself from limiting core beliefs and build a new neural framework to nurture your inner sage wisdom. Join us on a journey towards success and happiness through the lens of “Positive Intelligence”. 

About Our Speaker

Geneiva McNeale headshot

Geneiva McNeale is the owner and CEO of GLM Leadership Solutions. She has been in leadership and professional development training for over 20 years, with audiences in a variety of fields including banking, healthcare, hospitality, horticulture and more. She specializes in communication skills, personal development, goal setting, and broadening perspectives. Her main purpose and passion in her work is to help businesses be successful not just for short-term profitability, but also for the long-term. She believes this sustainable success can only come from having a leadership culture that inspires dedication and innovation from the team, where people take pride in the work they do and the company they do it for. She offers leadership consulting services, one-on-one professional coaching, team skills training and team cohesion workshops at all levels.

Geneiva McNeale
Owner/CEO GLM Leadership Solutions

Retailer's Choice Awards logo

Retailers' Choice Awards

Cultivate Live! Stage on trade show floor

by The Garden Center Group

AmericanHort is pleased to once again partner with The Garden Center Group to bring you the Retailers’ Choice Awards at Cultivate. These awards showcase the best new products to bring excitement and a high level of interest to garden retail stores in the coming season. Products are chosen by volunteer judges who search the Cultivate trade show floor for award winning products. Awards will be announced at this special program on Monday afternoon. 

If are interested in being a judge for these awards, contact Danny Summers.

UnPlugged Logo

Unplugged

Unplugged is also an opportunity for celebration!

Monday July 15 8 PM – 10:00 PM ET

Gaswerks 487 Park St, Columbus, OH 43215

The GrowerTalks/Ball Horticultural Company Young Grower Award  and Green Profit/The Garden Center Group Young Retailer Award are presented to worthy candidates that demonstrate passion, creativity, leadership, and a desire to excel. Winners of the 2023 awards will be announced beginning at approximately 8:30 PM

Hosted by the AmericanHort GenNext Community, everyone is encouraged to make this THE networking event of their Cultivate experience. Come to Cultivate’s popular Unplugged event where you can relax, be yourself, and network with people with the same passion for plants, ambition for success, and hopes for the future of our industry. 

OSU Cultivar Trials

Don’t miss this brilliant showcase of more than 300 annual and perennial varieties on display at The Ohio State University Cultivar Trials. The trial gardens offer the opportunity to evaluate landscape and container performance in typical Central-Ohio conditions.

Free shuttle rides from the Convention Center are available at the Transportation Desk beginning at 4:30 PM. Final departure from OSU back to downtown Columbus is at 7:00 PM. Open to all attendees.

Franklin Park Conservatory & Botanical Gardens

If experiencing landscapes, botanic gardens, and conservatories makes your heart sing, you'll want to be sure to check out Columbus' own Franklin Park Conservatory and Botanical Gardens. You have our permission to get totally excited about an evening in the garden. Once onsite, there are two tour options available.

Free shuttle rides from the Convention Center are available at the Transportation Desk beginning at 5:00 PM. Final departure from Franklin Part back to downtown Columbus is at 7:30 PM. Open to all attendees. If you can’t join the tours on Monday, your registration pass will grant you free admission to Franklin Park Conservatory any time during Cultivate

Tour of the Scotts Miracle-Gro Foundation Children's Garden

Featuring sixteen different interactive experiences celebrating the Ohio landscape, the Garden's focus is on introducing and connecting children to the natural world, as well as renewing that connection for their parents and caregivers.


Tour of the Conservatory

The Conservatory’s extensive gardens and art collections pulse with life and bring the truly exotic wonders of nature right to you. Explore over 400 species of plants from around the world.


More Experiences

GPN 40 under 40


This special reception recognizes Greenhouse Product News' (GPN's) 12th annual 40 Under 40 honorees. The Class of 2024 is made up of 40 men and women in the horticulture industry who are trailblazers in their personal and professional lives. 

Evening of Excellence


Greenhouse Grower’s Evening of Excellence program honors the top greenhouse operations and growers in our industry. This is open to everyone with Cultivate credentials. 

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